Private Equity

Navigation

Market Track, LLC Acquires New Momentum, Inc.


04/20/15

CHICAGO, IL, APR 20, 2015 – Market Track, LLC, the leading provider of advertising, promotional, and pricing intelligence solutions in North America, announced today that it has completed its acquisition of New Momentum, Inc. ("NewMo").

Based in the San Francisco Bay area, NewMo has established itself as a leading provider of online brand protection and eCommerce price monitoring services to many of the world's most respected brands. Their leading SaaS platform enables clients to quickly and efficiently monitor, identify, and resolve intellectual property and commercial agreement violations. These potentially damaging situations include the sale of counterfeit products, sales through unauthorized (or "grey market") channels, trademark and copyright infringement, and minimum advertised pricing policy violations. With its global data collection footprint, CyberAnalyst® SaaS platform, and ability to curate massive quantities of data, NewMo provides an ideal complement to Market Track's existing eCommerce and market intelligence capabilities, creating an innovative platform to assist our clients in reducing their risk to the $1 billion of fraudulent online sales that occur each year.

Commenting on the NewMo acquisition, Paul Salay, Market Track's President, said, "NewMo has developed a proven expertise in helping companies reduce online fraud and protect their valuable brand equity. The unique combination of the two companies' technology platforms coupled with NewMo's unique, data-driven solutions will enable us to offer enhanced services to our clients through industry-leading innovation and thought leadership in this ever-changing digital landscape. The NewMo acquisition is just one of many investments Market Track is making to support our clients' evolving needs across pricing optimization, competitive intelligence and assortment planning."

Pam Passaretti, NewMo's CEO, added, "We are very excited to join Market Track as they share our passion for providing clients with actionable market intelligence that translates into tangible business results. We look forward to being part of the Market Track team that will bring new enhancements and innovations to our collective clients while maintaining the world-class client support that our customers enjoy. The combination will provide unmatched visibility through accurate, timely, and actionable cross-channel data and insights to inform critical business decisions."

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising and pricing intelligence solutions in North America. Through its Market Track brand, which focuses on trade and promotional advertising, pricing and e-commerce activity, and their Competitrack brand, which focuses on brand advertising, the company provides the most comprehensive coverage of key media channels available. Offered via web-based software-as-a-service platforms, Market Track's solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track's capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company's granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit www.markettrack.com.

About NewMo

NewMo provides a comprehensive suite of offerings that combats the rapidly increasing revenue, profit, brand equity, and market share erosion that results from illicit or unauthorized sales activity on the Internet. The company's market-leading CyberAnalyst® brand protection solutions include Anti-Counterfeiting, Grey Market Abatement, Trademark and Copyright infringement protection, Minimum Advertised Price ("MAP") Monitoring, as well as a variety of investigative and enforcement services. For more information, please visit www.newmo.com.

Aurora Capital Group | 10877 Wilshire Blvd | 21st floor | Los Angeles, CA 90024 | T. 310.551.0101 | F 310.277.5591