Private Equity


Market Track

Market Track

Market Track is the leading provider of subscription-based promotional advertising, brand advertising, and pricing intelligence solutions in North America. Through its monitoring of trade and promotional advertising, e-commerce pricing and related product data, and competitive brand advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Offered via product-specific web-based software-as-a-service platforms, Market Track's solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track's capabilities to determine how competing retailers, products, and brands are being advertised, priced, and promoted both in-store and online as well as to protect their brands from IP infringement and unauthorized online sales. The company's granular creative assets and data cover nearly every retail trade class, product category, and media channel. Market Track is led by Wayne Mincey, CEO, and Dennis Moore, President.

Date of Investment: August 2012
Headquarters: Chicago, IL

Aurora Capital Group | 10877 Wilshire Blvd | 21st floor | Los Angeles, CA 90024 | T. 310.551.0101 | F 310.277.5591