Private Equity


SRP Companies

SRP Companies

SRP Companies ("SRP") is the leading outsourced full-service category manager offering a customized suite of high-margin products to the convenience store channel through its route-based, in-store merchandising programs. SRP's network of over 300 distribution facilities and drivers allow it to serve customers nationwide, and it is a provider to 22 of the top 30 convenience store chains. SRP's core competencies include product and display design, international sourcing, route-based services, and in-store merchandising, covering multiple product categories including consumer electronics, sunglasses, apparel, and novelty merchandise. The company provides Direct-Store Delivery ("DSD") services to over 30,000 individual retail locations, visiting each store on a weekly or monthly basis to replenish inventory, repair and refresh displays, and rotate seasonal merchandise. SRP’s customers enjoy a fully-outsourced model that drives improved same-store sales in the highest product margin categories for convenience stores. SRP is led by Darrin Eisele, CEO.

Date of Investment: September 2016
Headquarters: Denver, CO

Aurora Capital Group | 10877 Wilshire Blvd | 21st floor | Los Angeles, CA 90024 | T. 310.551.0101 | F 310.277.5591